Magazines all contain their own template that they use for every issue so that it is easily recognisable amongst their competitors. This can prove difficult when designing a new cover as the basic template needs to be consistent, no matter what the design.
One main factor is that the same font is used for the title and all text.
However, we can see how each cover has been adapted to reflect the film that it is promoting. Jokeresque lime green and purple are used in the "Batman, Joker" covers and green is repeated in "The Incredible Hulk" cover. This idea is taken one step further in the "Hellboy 2" cover by actually surrounding the title with flames; creating even more of an impact in order to promote the film. The film has taken over the magazine.
In the "Public Enemies" poster the text surrounds Johnny Depp and mimics his pose, making the overall look, look much more professional and thought out.
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