Designs changing over time

I liked how the "28 days later" poster adapted the design of the original "The Omen" poster. The colour red and the lone figure in the centre layout is effective for the psychological horror genre and the slasher/zombie genre.

THE OMEN

By changing the character's shadow to a cross the audience is given hints as to what to expect from the film. We know that the film is a psychological one and we expect suspense because the poster implies that what we see may not be so.

Because the red is the same hue throughout it is made bolder than if the colour subtly changed like in "28 Days Later".

28 DAYS LATER

The use of the iconic layout of the London landscape is particularly effective in showing the extent of the catastrophic events in the film and their impact on London and thus to the country.

By changing the red background and creating an orange blend in the central line, the focus is spread out across the whole poster so that the figure and the London captures the audiences attention. The red reflects the blood and graphic nature of the film.

The white text of the tag line and the title in "28 Days Later makes it stand out from the rest of the image and more so than in "The Omen". White in any poster stands out more so than any other colour and this is a prime example.

The tag line, whilst long, sets the whole film out and adds to the back story. The audience knows exactly what to expect from the film and lays out its conventions immediately. We expect the film to be especially graphic and gory from the start.