No Country For Old Men

• • 
  What are the main colours used in the poster and what do they connote?
• Black, orange and grey are the most prominent colours in this poster.
• Orange is a colour that signifies wealth, desire, pleasure, thirst for action and aggression. These all feature in the film
• Black is associated with power, elegance, formality, death, evil, and mystery. Black is a mysterious color associated with fear and the unknown (black holes). It usually has a negative connotation (blacklist, black humor, 'black death').
   
• Who is the intended audience for this poster?
• The target audience for this poster would be anyone who has an interest in geography as this film features a man travelling around different place in the world to 'getaway'. This poster also features a man carrying a gun so anyone who like to watch film containing violence.

• What persuasive techniques are used in this poster?
• The directors and actors names.
• What genres are referred to in this poster?
• Thriller as the is a man running with a gun in his hand suggesting he is being chased/on the run.
• Is a star used as a USP?
• No
• How is attention gained?
• Attention is gained by the use of the golden sector and the use of the rule of thirds.
• There are three main parts that the audience focus their attention on, the characters eyes in the top third, the title of the film in the bottom third and the character just about the title. These areas are where the audiences eyes are drawn an this is know as the golden sector.
• Are the messages in the poster primarily visual, verbal or both?
• The messages in the poster are visual and verbal. There is not a clear visual message but there is when it is supported by the verbal message at the top of the poster.
• Are "expert witnesses" (critics) quoted?
• No