Mullholland Drive

What are the main colours used in the poster and what do they connote?
The colours yellow(gold) and black are often used together to issue a warning
The colour gold also symbolises wealth & prestige which are two things associated with the locations in this film
There is also a slight red tone which signifies death, passion, warning, blood and love


What symbols are used in this poster?
The title of the film is in the same font as the "Hollywood" sign featured in the poster. The poster also features palm trees. Both of these are associated with the West Coast of USA and wealth.


Are the messages in the poster primarily visual, verbal or both?
Mostly visual - through the use of colour, composition and semiotics. The winding road and the negative space between the girls' faces draws the eye to the Hollywood sign (Golden Sector)


Who is the intended audience for this poster?
It is likely that this is targeted at an audience of young adults as they would understand the connotations of Hollywood. As well as this, the poster features two young females. Casting these characters will allow an audience of a similar age group to really empathise with the characters.




What persuasive techniques are used in this poster?
Reference to Cannes Film Festival (a world famous & prestigious event). This will appeal to more people as it has more promise of being a decent film.


What genres are referred to in this poster?
The dark colours (black, brown, maroon & gold) and facial expressions of the characters suggest that there is a mysterious tone to the film. So it suggests the film is perhaps of a psychological/ horror/ thriller genre.


Is a star used a star used as a USP?
The actors names are used on the poster to promote the film and the actors themselves however their names are not used as a unique selling point (USP).


Are "expert witnesses" (critics) quoted?
Expert opinion is not featured on this poster, however there is reference to Cannes Film Festival.


How is attention gained?
Through the use of colours and a bold title. The darker colours (black &brown) emphasise the characters faces and the brighter title.