As shown by the examples, posters feature the film title that is clear to the audience. The title is often bold and in a noticeable colour to further emphasise it. A tagline is normally just below the main title which makes it the second most important piece of text on the poster.
A large image(s) are used as visual signifiers linking to the genre and the narrative of the film. Often these images are of key characters and/or iconic symbols . For example, in the “Seven” poster, two of the characters’ faces are used. As well as this the seven deadly sins are listed and crossed out; this suggests to the audience that the narrative might focus on the elimination of the seven deadly sins in someway.
As an image is key in a poster, we will have to think carefully about positioning, costuming/ mise-en-scene and lighting in our poster to convey elements of the narrative and create intrigue.
There is often additional information on the poster such as the release date, the web address, the actors, the director etc. These are things that we will consider using in a poster to further inform and excite the audience. Rating’s and reviews can also be included in posters as a form of persuasion.
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