QUESTION THREE

What have you learned through audience feedback?

Before we started filming we sent our a link via facebook, twitter, deviantart, and e-mail to a questionnaire on piratesurvey.com.

As a group we had a rough idea of what genre we wanted our trailer to be like, so we created questions that let the audience tell us how best to produce a teaser trailer they would enjoy.

The feedback we received from the questionnaire influenced us when starting to film our trailer, we knew we needed convincing and intriguing characters. We needed images the hooked the audience but didn't give away too much of the plot. This was some of the results we received from the questionnaire.

Before we started filming, we knew that make-up would be one of the main things we would have to experiment with.

 

 The make-up had to look realistic so we looked up 'how to' video's on youtube for inspiration. When practising with make-up we went to a possible location and took photographs as we worked. We posted these pictures on several social networking sites to gain feedback on how effective and realistic our make-up looked.

When we started filming our teaser trailer, we were posting video's on youtube of our progress, so the public could comment and leave us constructive feedback. We also created our own twitter, facebook and flickr pages so people could leave us feedback, and we could let people know how our trailer was coming together.

As we came to the point of editing our footage together we asked our media teachers and other students for advice on what aspects looked more appealing to them and what could be improved.

When we had a roughly edited version of our teaser trailer we exposed it on facebook and youtube.  

We also posted links to this video on our twitter page and deviantart.

We knew there was still work to be done on our trailer and the feedback we got on youtube and deviantart allowed us to create our final edit as the audience wanted it.

Our group and other media students were involved in a showcase to year 12 students. Our teaser trailer was shown, and because we had a small focus group, we could collect more detailed feedback. The feedback we received told us that we had conformed to audience feedback from our questionnaire at the beginning of our coursework.

We learnt that the shots we deliberately placed at the end of our trailer were effective as these were described as people’s favourite/most memorable shots. Our choice of placement was well chosen and correct.

The focus group feedback let us know that the sound in our trailer was effective because it had been edited and layered to fit with how the images were being shown. When we collected the results from our questionnaire, people said that sound was one of the main things that could ruin a trailer but our feedback for sound was positive.

From the feedback at the focus group we learnt that our trailer fitted our genre ''very well'' and that overall camerawork, editing and sound were the most effective elements in our trailer.

Audience feedback allowed us to create an effective poster. We did not have much experience with making a poster so we collected small groups of people and asked them about the visuals in our poster. We had two examples, one where the image was fully in colour and one where only the wound was in colour. The feedback we received told us the the second option was more appealing, therefore we used this one for our poster.


The audience had initially commented on the importance of anchorage and later highlighted that our ambiguous anchorage (i.e. "Amputation...") is one of the most terrifying aspects of our trailer. 

Overall we have learnt that constantly keeping the audience updated and asking for their feedback, allowed us to produce a teaser trailer that fulfills audience expectations.