He created the idea that a text is like a tangled ball of thread. Each thread represents a viewpoint of the text. You can either pull one and create one meaning or pull a different one and create a different meaning.
With trailers, particularly teaser trailers, the meaning is not supposed to be clear. Barthe mentioned that a text can be open (unraveled in different ways). This, to me, also sounds like a trailer in that the meaning behind it can be interpreted in many different ways.
In order to fit in with the codes and conventions of a teaser trailer we need to keep this in mind.
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